About Sunshine Canyon

 

Meet Margaret Crawford, the ultimate Colorado pioneer. In 1873, this young woman heads west and thinks, "You know what this grueling wagon journey needs? ROSES!" She digs up her yellow rosebuds and plants them along her route through the Rockies—and plot twist, they're still blooming today, like the most extra garden party ever thrown.

We're basically obsessed with Margaret's "make everything prettier" philosophy and her genius for bringing joy into unexpected places. While everyone else was digging for gold, she was planting it.

That's our vibe too—taking something everyday (like your favorite denim) and embroidering it with something personal, unexpected, and totally you. 

Sunshine Canyon is what locals lovingly call the spot that used to be Sunshine, a mining boomtown northwest of Boulder. We can't think of a happier local name, which is why we borrowed it. While locals up there chase mountain views and trail-worn peace, we're down here chasing our own kind of treasure—perfectly personalized denim, made just for you.