Colorado-inspired custom details for denim, trucker hats, and whatever else we feel like making*
Private events, pop-ups, and not-too corporate collabs
Meet Margaret
Meet Margaret Crawford, the ultimate Colorado pioneer. In 1873, this young woman heads west and thinks, "You know what this grueling wagon journey needs? ROSES!" She digs up her yellow rosebuds and plants them along her route through the Rockies—and plot twist, they're still blooming today, like the most extra garden party ever thrown.
We're basically obsessed with Margaret's "make everything prettier" philosophy and her genius for bringing joy into unexpected places. While everyone else was digging for gold, she was planting it.
What's in a Name?
Colorado gold—Sunshine Canyon is what locals lovingly call the spot that used to be Sunshine, a mining boomtown northwest of Boulder. We can't think of a happier local name. It's where locals still chase their own kind of treasure—mountain views and trail-worn peace.